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9th February 2023

How awards can boost your business profile

Winning a prestigious award for your business can be beneficial on many levels, but it’s not just the winning that counts.

Although winning would be the icing on the cake, even entering awards like the Wales Business Awards and appearing on the shortlist as a finalist can significantly boost your business’ profile in your marketplace.

Our Corporate Partner Effective Communication explain why entering the Wales Business Awards is a smart PR move:

  • Increased credibility

Entering industry or sector awards can increase your credibility and enhance your reputation among your existing customers and stakeholders. In 2022, the Wales Business Awards formed a partnership with the StartUp Awards National Series – Wales and Fast Growth 50 to create a gold standard of business awards in Wales and recognise the success of businesses at each level: start up, SME and high-growth.

You don’t need to win either (though it would be nice!) to increase your credibility among your core audience – you can display the fact that you’ve entered and been shortlisted on your website, social media, email signatures and even mention that you are an award-nominated or award-winning business in press releases.

If you are lucky enough to win at the regional level, you can opt to include your business in the national British Chamber of Commerce awards too!


  • Showcasing your company

As well as boosting your brand’s profile online and in the media, for many businesses entering awards can be a huge confidence boost. When creating your video entry or completing a short form, you can reflect on what your business and team have achieved within the last year and shout about your successes.


  • Attracting new recruits

Awards reward existing employees and their hard work but they are also a brilliant opportunity to attract new talent. If your business is recognised for diversity and inclusion, wellbeing or employee engagement as a finalist or winner, your business stands out as an employer of choice. For businesses specialising in innovation, sustainability and technology, an award nomination or win could attract recruits who want to join a leading business in their chosen sector.


  • Free marketing

If you are shortlisted, your business’ name will appear on the award’s website, social media and other PR channels, all at no cost to you! As well as reaching your own audience through your business’ own channels, you are being exposed to new audiences and potentially new collaborators and customers.


It’s free to enter the Wales Business Awards 2023 and you don’t have to be a member of the Chamber to put your business in the running for one of its prestigious awards.

This year is particularly special as the Wales Business Awards celebrates its 20th year so there’s no better time to enter and boost your business’ profile: https://cw-seswm.com/events/awards-2023-enter/


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